Introducing performance jeanswear for every personality. Meet the cast of characters who embody the Performance Denim lineup and each of our unique denim washes. Performance Denim features breathable COOLMAX® fibre technology, flexible stretch, and a silver ion finish -- all with distinctive denim style.

Denim with Personality

Find your signature wash.

Shop Women's

Denim with Personality

Find your signature wash.

Shop Men's
NEW

Performance Denim Slim Straight - Worn Black

$129
NEW

PurePima Only Tee - Oat

$45
NEW

Performance Denim Luxe High Rise Slim Straight - Dusk

$129
NEW

Cloudweight Twill Boxy Button Down - Light Blue Stripe

$124
NEW

Performance Denim+ High Rise Straight - Blue Maize

$129
NEW

Performance Denim+ Slim Straight - Heritage Indigo

$129

Cloudweight Twill One Pocket Shirt - Blue Stripe

$119
BESTSELLER

Performance Denim Athletic Taper - Galactic

$129

Performance Denim+ Relaxed Straight - Dust Storm Indigo

$129
BESTSELLER

Performance Denim Slim Taper - Heritage Rinse

$129
NEW

Ribbed Pima Long Sleeve Henley - Kelp

$55
NEW

Performance Denim Mid Rise Straight - Faded Black

$129

Performance Denim+ Slim Straight - Alpine Indigo

$129

Performance Denim Luxe High Rise Wide Leg - Nostalgia Tone

$129

PurePima Slim Crew - White

$45

Performance Denim Lite Harbour Pant - Light Stone

$99
NEW

Performance Denim Mid Rise Slim Taper - Marina Blue

$129

Performance Denim+ Straight - Carbon Stone

$129

Introducing performance jeanswear for every personality. Meet the cast of characters who embody the Performance Denim lineup and each of our unique denim washes. Performance Denim features breathable COOLMAX® fibre technology, flexible stretch, and a silver ion finish -- all with distinctive denim style.