Our Story

“I spent decades making jeans for brands like Levi’s. In 2015, in pursuit of a simpler, more active life, I gave up my car and started biking everywhere. Soon, I found the classic jeans I loved were too rigid. Athletic options didn’t look or feel right for daily wear. This is why I created Performance Denim – classic denim built with power stretch and smart features designed for real movement, without compromising style or comfort.”
– Gary Lenett, DUER’s Founder

Our Mission

What started with a single pair of jeans grew into a bigger goal: to create an entire wardrobe where classic denim style meets activewear comfort. It became DUER’s mission to bring clothing that helps you live more effortlessly to the world. By creating Performance Jeanswear, we’ve reinvented timeless dressing for the 21st Century so you can move freely through life without sacrificing your comfort or your style.

Our Approach

A Decade of Doing Things Differently

  • Ten years on, DUER is a global boutique brand. From our Vancouver studio, we partner with retailers across North America, the EU, and UK, operate flagship stores in major cities, and ship our performance-driven apparel worldwide. People choose DUER for the freedom, versatility, and confidence our clothing gives them.“At our core, we’re an experience company. Sure, we make clothing, but our true purpose is to expand what’s possible every day, making it easy to get dressed and live effortlessly.”- Gary Lenett

Beyond Denim

Performance Denim was just the start. DUER offers a complete wardrobe for active living. From No Sweat pants to Stretch Canvas jackets, every piece combines style, comfort, and performance so you can move freely all day. Jeans, pants, tops, or outerwear, our clothing is designed to keep up with real life.

35,000+ 5 Star Reviews

  • Great wash and feel!

    "Always great feel with new denim, love the colour and faded just right. Most comfortable jeans out there, lots of stretch and super lightweight. My go-to pair and I wear them everywhere."

    Josh C. Verified Buyer

  • Max Comfort!

    "This for me, is the best option for not wearing track pants. They are so comfy, almost like wearing a pajama but with great style and in a modern fit.

    Not too stretchy, light fabric and very nice color."

    Alain C. Verified Buyer

    No Sweat Slim Taper

  • Best Pants Ever!

    "Everyone should have a pair of these in their wardrobe! Extremely comfortable and versatile. They look and feel good. I just wore them on an eight hour flight and was ridiculously comfortable the whole way."

    Jonathan C. Verified Buyer

    Live Free Adventure Pant

  • Favorite New Pants!

    "These are hands down, my new favorite pants. They can be dressed up or casual but the big plus is they really feel as comfortable as my sweats."

    Leigh C. Verified Buyer